BDAI (Bì Dí)

Mystery shopping

Trained shoppers visit stores, call or enquire online as ordinary customers. They record what happens against a checklist built from the brand’s own service standards. Each project ends with a report for every store and a summary across regions.

Retail consulting and store improvement

We take the recurring problems found in the checks and turn them into specific actions with store managers and area managers, then schedule a follow-up check to see whether they worked.

Training

We explain the service standard and let staff practise it. Courses are delivered in person or as short videos, followed by an assessment.

The three services can be bought separately or combined. Most clients start with one round of checks and decide the next step once they have seen the results.